Tag Archives: twitter

Twitter testing Nearby as an awesome advertising tool

The Wall Street Journal blog today reported that Twitter is testing a service called Nearby that will allow users to share location. Time magazine described it this way: “Nearby” includes a map on the upper-half of the screen with a blue dot marking the user’s location, while the bottom half reveals a feed of recent local […]

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Twitter: you’ve come a long way, Baby

Ah, Twitter. You and I have had an interesting relationship over the years. More than once, I tried to start using you only to find your streams of information hard to follow and distracting at the same time. You’re unfair, too. While some tweet innocuous nonsense to millions of followers, I see my followers come […]

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Twitter shows us the good and bad of crowdsourcing the news

If you were glued to your Twitter updates last Monday through Friday, you were probably more aware of what was happening in Boston than most law enforcement on the scene and certainly more than CNN. The bombings on Boylston Street didn’t come to us first from a traditional news channel, but were instead instantly evident […]

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Why the #hashtag obsession will die out quickly now

So I had a quick Twitter convo this morning about hashtags with @smartco and @benjaminellis and it got me thinking about whether we really need them. #OnceUseful To me, hashtags were useful at the beginning of Twitter’s life, it was a way of tagging subjects and immediately track trending topics. Rightly so, both Ben (@benjaminellis) […]

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Social media teams nap during their Oreo moments

This week alone there were two incidents of major brand Twitter accounts being hacked and taken over by a faction of the hacker group, Anonymous. Both Burger King and Jeep were caught out by lax security and governance over their social media accounts and paid the price. For Jeep they wrestled control back fairly quickly […]

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The HMV Firings: Twitter is the pulse of the planet but must be controlled

Once again Twitter proved its title as the ‘pulse of the planet’ when British entertainment retailer HMV employees took control of the official @hmvtweets Twitter account and livetweeted what they called their “mass execution” . The account of 60 employees being fired all at once hit the twitter stream briefly before being removed by the […]

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Twitter’s Vine is a marketer’s late Christmas gift

Twitter has just launched Vine, a way for users to capture short 6 second bursts of video and share it with the World and their followers. But it’s also a chance for marketing departments and agencies to finally embrace something revolutionary and completely become a creative context machine again. Vine integrates with Twitter in the […]

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After the election, social media makeup day?

We’ve concluded another American election and selected Barak Obama as our President for four more years. It wasn’t close enough to end up court and the losing candidate graciously conceded. If the men at the top can have a peaceful conversation at the end, does that mean that the rest of us can, too? Maybe, […]

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Four Score and Seven Tweets Ago: How social media is rewriting the history books

News of Whitney Houston’s death rocked the World, but it wasn’t written by an Associated Press journalist. The assassination of Osama Bin Laden hit the headlines, but it didn’t break through Reuters. Just a couple of high profile examples of how news has broken on Twitter before the mainstream managed to get hold of it and […]

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Death and grieving in the social world

We’ve had two different people we know die in the past few months. One in a car accident and the other from an unexpected, fast-moving infection. In both cases, the news of the deaths and the response played out on Facebook. At first, that may sound like a horrible thing, but it wasn’t. The family […]

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