Tag Archives: social media

Does social media accelerate cultural change?

Regardless of your stance on the Defense of Marriage Act (DOMA) or California’s Proposition 8, the pace at which culture has changed in the past several years has been startling. What seemed decades away just a few years ago is suddenly front and center and being decided by U.S. Supreme Court. Public opinion polls have changed […]

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How should I feel about sentiment analysis?

Sentiment analysis is nothing new but is taking on urgency with the rise of mobile computing and the event enabled enterprise. What is sentiment analysis? Sentiment analysis is all about figuring out the attitude of someone speaking or writing. With so much being expressed through various social media across the Web, knowing the actual attitude […]

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Quick, to the social media bunker!

Fascinating to see social media climb from adolescence to the point where major corporations are maintaining Houston Control-like centers to respond to social media. From sports teams to corporations, this is the new reality. A CNN Money story cites Dell’s version: Dell’s social media ground control and command center in Round Rock, Texas, has a total of […]

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Harry Potter and the Leap of Faith

I was sitting with my two children watching the latest Harry Potter film and my mind began to wander. Maybe because I had lost track of the plot, the multiple characters or the bizarre twists of the storyline. Or maybe I was just marvelling at the animated effects. And I started to think about Harry […]

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You can’t handle the truth

It came as a surprise as I left the Navy officer’s life that so many people thought my former world was so different from the ‘civilian’ world I was entering. In my first assignment with Perot Systems, I heard comments like, “Life is easy when you can just order someone to do it,” and, “Everything […]

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In Social media, brains defeat budget, creativity trumps cash

There’s very good news on the social front for some companies…social media is unlocking the creativity of marketing. There are many great ways to place product, and below is a brilliant example. Coke is teamed up with the latest 007 Bond film, Skyfall. They realize they need to get the public to be the stars […]

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New ways to collaborate for process improvement

To make big improvements in productivity and customer service, people in an organization must collaborate across corporate hierarchies, functions, companies, and geographies. Emerging social networking technologies offer new ways to overcome these boundaries. Leading companies such as IBM, Ford, and Avery Dennison are making major improvements in key processes by creating online communities to share […]

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Election 2012 is so 2011

Have our candidates for president completely missed out? This evening, my 14-year old step daughter was looking at the Twitter app on her iPhone and reading off trending topics. After just a few were mentioned, like #DescribeYourExUsingOnlyAMovieTitle, #CBO (McDonalds new sandwich), #HurricaneSandy and #CloudAtlas, it became crystal clear that the real conversations…the one happening between […]

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Social Engagement Strategy: The Serious Business of Taking Things Lighter

Earlier this month, a Facebook user, Richard Neill put up a post that suddenly went viral. The post was a rant against Maxipad maker Bodyform alleging that they lied in their advertisements. Rather than just let it go and hope the 84,000 or so ‘likes’ would be forgotten with the next viral wave, Bodyform put up […]

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Social media grows up

We weren’t able to attend Dreamforce 2012 as we were preparing for a more-focused, less-hyped conference, TUCON 2012 in Las Vegas the following week (humor, folks). Always wanting to know what’s going on, I spent time looking through the Dreamforce presentations on YouTube and enjoyed this one on the future of social business. The presenters were Dion […]

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