SuccessfulWorkplace

In a story everyone could enjoy, Heineken announced the creation of special beer bottles that are connected devices. That story raises a great point…why should humans ‘carry’ a single mobile device when everything we come into contact with can be the point of interaction? If we think about it, the idea that our desktop, tablet, […]

Here are some interesting numbers from a variety of sources. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. 71% of smartphone users that see a captivating TV, […]

We’ve heard the predictions of a mobile revolution but like many hype cycles, the changes come more slowly or catch up to the hype quietly. The use of mobile technology is at the point now where the hype is receding and the effects are here and strongly felt. A very good article in the Wall […]

Google knows what it’s doing. The Chromebook Pixel represents a step towards a completely cloud-based future, so much so that I’m willing to bet that in the next 5 years it will usher in Cloud Cities; towns and communities where the entire population have fully embraced an always on, mobile and cloud based infrastructure. The […]

The following is a guest post. Countless apps are now available on the market – at least 300,000 have been developed over the past three years alone according to Source Digital Buzz. In an increasingly mobile world, many modern workers use apps their smartphones or mobile devices for business purposes. This makes it easy for […]

How many times have you stared at the features list of an Audi or BMW and played with their online configuration game trying to create the most expensive version ? Even trying to spec the sounds system and associated functions is mind-boggling I find it amusing and yet somewhat odd that the focus is on the […]

When Little Big Planet first came out on the PS3 I saw the immediate opportunity to build community worlds based on brands. Nobody I talked to saw it. Who knew…because yesterday Rovio, the makers of the insanely addictive Angry Birds mobile games announced the creation of a new advertising division, The Advertising Partnership Team, and will open its […]

An article in today’s TechCrunch summed it up nicely: Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier to Market To. If you don’t see what that means, repeat it to yourself again. There’s money in mobile-first The world is ultimately driven by economic models and Twitter is telling us that social interaction […]

Forrester analyst Brian Hopkins today blogged his Top 15 technology predictions for the next 5 years leading up to 2018. I didn’t find too many rolls of the dice. For many there will be no big surprises; Mobile (tops the class for disruption), Social, Cloud, Big Data but here Brian splits the pack down further […]

In the last 12 months we’ve seen a big push from the new media marketers and enterprise social vendors towards promoting both the connected enterprise and the connected customer. Mobile and social paradigms are shaping the industry landscape at phenomenal pace and businesses are seriously struggling to keep up. But there’s a massive disconnect between […]