SuccessfulWorkplace

If you haven’t heard, New Jersey Governor Chris Christie’s administration is blocking Tesla from selling direct to consumers. Tesla says existing automotive franchises have a conflict of interest in selling their electric cars and wants to sell directly to consumers through their own stores. Who convinced Christie to take this stance? The automotive dealers association, […]

Make no mistake, there’s a digital revolution happening, and that revolution is completely changing the world as we know it. What’s more, it’s happening with the greatest impact in the way consumers and retailers interact. McKinsey reports on the revolution In a McKinsey report published this week, the management consulting firm summarized its interviews with eight […]

OK, that’s it. On April 1, 2014, I will cease using the term, “Big Data.” This isn’t because I’m finished working with organizations that need to solve big challenges through the use of enormous amounts of data. It isn’t because I think Big Data is more hype than reality, either. To the contrary, I think […]

I needed to buy new software package for my new Mac. After a little research I settled on a highly rated application. The price on the company’s website: $199. The representative who helped me purchase the product by phone was knowledgeable, friendly and enthusiastic about how their product would improve my productivity. I made the […]

Perhaps Yahoo! needed a reason to shake things up or test employee commitment. Marissa Mayer’s decision early last year to ban telecommuting and force everyone to work from an office may have been the right thing to do for Yahoo! but that doesn’t necessarily translate broadly. We work from home the majority of the time […]

Customer experience management is a simple term that describes both a level of effort and wealth of insight that’s never before been required of marketers. The effort is higher because a customer’s experience is very personal and connected to a wide-ranging set of information that describes every past interaction with a brand—whether online, in the […]

Russia has taken a page from it’s playbook (the only page, perhaps?) in justifying it’s invasion of the Crimean Peninsula and threatening even more intervention. That playbook was the plan for Hungary, Czechoslovakia, Afghanistan and even Georgia. In each of those situations, Russia could tell their citizens and the world a story that while false, […]

We’ve reached a point where marketers agree that the way business is done has fundamentally changed. In almost every case, they’re ready to rethink strategies, tactics and technology, but most are struggling with how to make smart, durable, effective changes that don’t look like wasted effort in a few months. Wasted effort and lack of […]

Sometimes a simple picture puts it all in perspective. Reading through National Geographic this morning, there was an infographic, Wiring the World, that captured the state of the world’s connectivity perfectly through IP address mapping. The yellow, orange and red areas showing concentrations of IP addresses are primarily located in Europe and North America. If […]

Source: Loyalty Lab blog.  

Yale University researches say your odds of being murdered are very tightly aligned with your social network (and not your Facebook friends…your “real” friends and connections). That may seem like really old information, but it is more true and more concentrated than even the most experienced behavioral scientists previously thought. What that means for police and […]

Turning customers into fans is more than a catchy phrase; it’s the goal of every marketer to get beyond the next purchase and into the heart and head of the customer. The same rule applies for sports teams—it’s one thing to bring a customer to a game, but quite another to use technology to create […]

Facebook buys WhatsApp, Google buys Nest and Apple is rumored to be talking with Tesla’s Elon Musk. Why are these tech giants looking outside their business model instead of growing the space they already dominate? Because the speed of disruption today makes every pause to draw a breath a chance for someone else to steal […]

Coverage of the Olympic games in Sochi gives us beautiful insight into the future of marketing. This is the first time we’ve seen wholesale use of drones, sequential photography, and the use of virtual leader linesto show how competitors stack up in every race that has a finish line. We can see winning strategy in full […]