Tag Archives: CEM

Stop relying on luck for a good shopping experience

The following is a guest post by Sean O’Shaughnessey. Recently, my daughter was in the market for a dress and her experience with the retail store was so positive, she became a fan. Her particular experience was due to a one-in-a-million, perfect store clerk with a photographic memory. Yet now, technology is capable of consistently reproducing […]

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There’s a technology tsunami hitting the world of commerce

I had a great chance this week to catch up with a friend from Venture Beat about my thoughts on what’s revolutionizing our world in this moment. While that’s a broad question, the answer is very specific: The patterns for how people buy and sell are shifting very rapidly. Buying and selling touches everything that we […]

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Customers are just part of the process, not the journey

Journey won 8 awards including Game Of The Year at the DICE conference this week, an accolade which was well deserved for a number of reasons. You control a solitary figure and guide it through a personal story, along the way meeting the occasional lone figure who is controlled by another over the net. But […]

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Delighting customers is the new black

Customer experience management is a very hot topic because so much is in flux at the same moment. Before recent times, we managed customers as demographic segments and used focus groups and segmented lists to design and deliver the best message at the best time based on a great deal of pre-planning. And we were […]

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Meeting your customers where they are, anytime, anywhere

Many made predictions as 2013 kicked off, but one caught my eye. Forrester’s Nigel Fenwick called this new year the Year of Digital Business. As Fenwick points out, there has been a communications evolution that has many retailers scrambling to find ways to get closer to their customers with innovative new technology to beat the […]

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