There’s so much to be said about measuring people to gauge and reward performance, to identify potential, and to shore up areas that need work. But the darker side of measuring people…the side where numbers are used to decide who stays and goes, is a tougher thing. Systems that require ‘averaging out’ the scores force […]
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What if the bully is the Boss?
I read Seth Godin every chance I get — highly recommend reading just about everything he writes. There has been a lot written and discussed regarding bullies recently, and Seth had a great take on the subject, as usual. Read it here. As I read his post on bullying, something stuck in the back of […]
Web founder thinks Internet surveillance is enormous threat to democracy
Last week, Sir Tim Berners-Lee, founder of the World Wide Web Foundation, warned that the Internet is threatened by a growing tide of surveillance and censorship. In the Foundation’s annual Web Index Report, it was reported that, “…94% of countries in the Index do not meet best practice standards for checks and balances on government […]
Segmentation: everyone shops for a different reason
Customers are rarely a homogenous group. They differ greatly in revenue potential, levels of loyalty, and frequency of contact. What makes loyalty work, therefore, is an ability to segment your customers usingpowerful analytics. Segmentation allows the right amount of effort and right offers to be applied in the right moments to the right customers. Knowing […]
The surprising new way we can target a mobile shopper
It’s official. Apple’s recently and quietly released new iBeacon tech has been deployed as ShopBeacon by shopkick. First a little about shopkick…it is an app that offers customers “kicks” that translate to points for performing the act of browsing for information on a retailer. The customer can redeem kicks for gift cards for allowing the […]
Culture change is a grizzly bear with sharp teeth
Culture change is a bear. The conventional wisdom is that it takes years to change a culture, defined as the assumed beliefs and norms that govern “the way we do things around here.” And few organizations explicitly use culture as a way to drive business performance, or even believe it could make sense to do […]
Dreamforce, the Internet of Things and lying to your dentist
If you buy into Marc Benioff’s keynote at Dreamforce 2013 this morning, you heard a wake up call for marketers. Benioff sees every device that we will connect to the Internet as a potential marketing opportunity, as data flowing to and from inanimate things can be used to pitch products and services. The Internet of […]
Why is great customer service so elusive?
Forrester updated its view into Customer Experience Management (CEM) earlier this year, with very interesting survey data. Retail continues to score highest among consumers and airlines stayed near the bottom. That’s why it came as no surprise when airlines moved quickly to be the first to announce that they would allow device use during takeoff and landing, just days […]
How long can traditional broadcast TV hold back progress?
It’s hard to find anyone to argue that traditional broadcast TV is the future of content delivery. But that doesn’t mean that the model will go down without a fight. Industry disruptor Aereo has been waging a battle to allow users of their service to stream and record broadcast content to a device of their […]
Coin leads the way to the all-in-one world
Fumbling for keys, credit cards, cables and passwords is so 2000′s. We’re moving to an all-in-one world where devices create convenience, hide complexity and most of all, fit our lives with little adjustment or learning curve. San Francisco-based Coin introduced a device last week that is the epitome of this trend — a small card that […]
Throw out your website and start over
The website as we know it is about to get killed off. What started as an electronic brochure is headed for the trash bin as a relic of the first phase of the Internet. It will be replaced by the “appsite”…the location(s) where an organization’s messages and offerings are delivered across any platform as digestible, […]
To supply and demand, add context and timing
We’ve spent most of our lives hearing about the law of supply and demand. Brands create supply through manufacturing and the building out of service capabilities. Through marketing, quality, and some amount of skill and good fortune, our customers demand our products. Can this well-tested, age-old law survive our times? Yes, but only if it […]
Neither PowerPoint nor Prezi are the future of presentation
TechCrunch today reported on the success of Prezi, claiming that the highly dynamic SaaS presentation tool is now at 30 million users and over 90 million presentations. Does it matter, really? Is the ability to zoom and add soundtracks what makes a great presentation or are those gimmicks that miss the real point? I’ll help […]
Amazon launches desktop-as-a-service, of course
It may be the most logical next step Amazon could take. At re:Invent today, they announced their newest service, Amazon WorkSpaces. In their own words on the Amazon site: Amazon WorkSpaces is a fully managed desktop computing service in the cloud. Amazon WorkSpaces allows customers to easily provision cloud-based desktops that allow end-users to access […]
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