SuccessfulWorkplace

We’ve all heard by now that data scientists are in short supply. According to the TIBCO Spotfire Trends and Outliers Blog, this isn’t a problem that’s going away any time soon: According to McKinsey Global Institute, the US could be facing a shortage of 190,000 people with analytical skills by 2018. McKinsey isn’t the only organization […]

Bruno Aziza describes himself as a “data geek.” From his roles with Microsoft and BusinessObjects/SAP to SiSense, he has been on a mission to bring advanced analytics to the business user for over a decade. We first met Bruno when he spoke at Interop’s Big Data Workshop in Las Vegas last May and shared thoughts on […]

Whether we realized it or not (they didn’t make a big deal out of it), Apple launched the iPhone 5S with a special gift for the consumer and business alike. People spent the night on sidewalks to buy the next incarnation of Apple’s red-hot smartphone without even realizing it. Before I saw what it was, […]

There are few topics hotter than Big Data. There are few professions being transformed by Big Data more than marketing, with the conversation rapidly shifting to customer engagement through loyalty programs; these include mobile, social, and other channel data as part of an omni-channel loyalty platform. Just as quickly as we digitize our world, we […]

We’re a funny lot. For years we’ve been talking about data and process as though they were two different things. Guess what…they’re not. Process involves the activities of getting work done and data both describes process and is also the beginning and end points of work. We consume data in processes and we produce data […]

Unstructured data has become the best friend and maybe the last defense of the traditional worker. The more unstructured data in the enterprise, the greater the need for people to solve the problem of information that’s hard to understand, aggregate, analyze, make decisions against and act upon. Great outcomes depend on how accurately and quickly […]

Republished article on last year’s TUCON 2012 event. TUCON 2013 takes place October 14-17 at the Aria Resort in Las Vegas. Big Data is a great topic. Everyone recognizes the rise of the volumes of data being generated by individuals, systems and devices. There are some fabulous headline figures about data. It is the journalists’, […]

Customer engagement involves having access to the information that allows right-time marketing to happen, based on interaction channel, context, and customer’s preferences. For some, this is the definition of Big Data’s role in creating brand loyalty, but what if the Big Data conversation wasn’t enough? Going Beyond the Data Set In a recent Venture Beat […]

We hear the term “unstructured data” often. It’s brought up as the enormous challenge of big data and often cited as the reason why traditional relational databases don’t meet the needs of Big Data. But that conversation doesn’t adequately describe the challenge organization’s face with unstructured data. To get your head around unstructured data, you […]

Seth Godin wrote today that Cellphones repel UFO’s. He meant that people carrying digital cameras in their pockets every day take copious pictures of real things. Those pictures spread a rich reality rather than a fantastic story with little proof. When’s the last time you saw a photo of Nessie, Sasquatch or a Martian ship? […]

The following is a guest post by Matt Quinn. We constantly hear people talking about big data as a monstrous mess. They usually describe it as a difficult problem to tackle, as though big data itself has a beginning and an end, or a neat solution. I’ve been to many conferences in the last few […]

The following is a guest post by Alistair Croll. A couple of years ago, I spoke with an European Union diplomat who shall remain nameless about the governing body’s attitude to privacy. “Do you know why the French hate traffic cameras?” he asked me. “It’s because it makes it hard for them to cheat on their […]

Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story. In order to understand customers better the data collected has to be put into context against their behaviour […]

The enormous amount of ink being spilled around Big Data often includes the phrase “amazing insights.” At the same time, there’s plenty being said about the need to know and respond to your customers in the timeframes that matter, aka customer loyalty management (CLM). While these ideas seem intuitive, too often, the ways we gain […]