SuccessfulWorkplace

Today I posted a long form article on LinkedIn entitled What Lies Ahead for Business and IT in 2014 It marks a bit of a new opportunity for me as these posts will be featured on LinkedIn Today and can be considered a direct alternative to the INfluencer network which shut its doors a while back. I’ll continue to write […]

Last week it emerged that retail giant Tesco is to implement screens in its forecourt petrol stations which can tell a customers’ age and gender in order target advertising more effectively. The system uses facial recognition technology to make this happen. Tesco will introduce the OptimEyes screen, developed by Lord Alan Sugar’s Amscreen, to all […]

In 2012 the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens when someone takes out the trash. By attaching transmitters to over 3,000 pieces of rubbish they were able to track where that item went, whether they went to the correct recycling facility or not, and how far […]

Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is no longer your grandfather’s marketing campaign story. In order to understand customers better the data collected has to be put into context against their behaviour […]

Have you ever had to explain your job to your parents? That’s the ultimate acid test to see whether anyone understands what you do and I faced that last week when I announced to them my new role as Chief Evangelist of a leading enterprise software company. But as I explained what the title meant it began […]

GigaOM and The Guardian co-hosted a small event in London to talk about the role and impact of technology on media and journalism last night. Katie Fehrenbacher (Senior Editor) and Paul Walborsky (CEO) of GigaOM met with Tanya Cordrey (Chief Digital Officer) of The Guardian and discussed how the different trends affected how their operating […]

Do you remember the concepts mooted when the original iPhone rumor first surfaced? And do you remember seeing the iPhone for the first time and laughing at the pictures splashed all over the magazines a week before launch of a white phone with a jog-wheel ? It’s happening again, only this time with the iWatch. Over at Mashable they have […]

This is a guest post by Lisa Arthur. I saw a statistic in Direct Marketing News recently that depressed me. According to a recent survey, fewer than one in five Chief Marketing Officers (CMOs) think they are any good at Digital Marketing. A full 60 percent of them will be hiring or changing marketing agencies […]

Believe it or not, we’re now a decade into the concept of mainstream social media. It was May 2003 when LinkedIn first hit the Web and it was only 2004 when Facebook was founded by Mark Zuckerberg. It was only seven years ago, 2007 to be exact, when Jack Dorsey sent the first tweet from […]

If you’ve missed it, analytics have been undergoing a shift for the last several years. Where before data was collated, cataloged and mined today it’s reacted upon in some sectors in real-time and in-stream. Technology is allowing us to harness big data and understand it in milliseconds but will this quest for speed be your […]

As the NSA PRISM debacle continues to unfold and spreads across continents it’s probably good to stop and think about the technology and philosophy behind it all. Because this is big data and analytics in its most potent and controversial form and it’s certainly not the last time we’ll see this hit the headlines. The […]

This is a guest post by Toby Beresford, Founder and CEO of Leaderboarded. We all love Top 20 lists and I know why. In an information overloaded world a format that clearly states the order of importance is valuable. It’s a ready made short-cut to decide how to spend finite resources of time and money. […]

Over the years a constant theme is that the ROI of a BPMS implementation or BPM approach is one of the trickiest to pin down and prove. Whilst you can calculate hard efficiency and headcount benefits (which is always the wrong way to solely measure and plan for BPM success) there are a myriad of intangible benefits […]

So the fabled Mary Meeker powerpoint tome hit the internet at the D11 conference this week and if you have the patience to wade through the stats the messages are pretty clear: it’s a wearable, shareable future for mankind. But there’s a shift in how people are willing to share now. Share it. Delete it. […]