Marketing in the eye of the storm

To say marketing is in the eye of the storm may sound a bit overblown, but it’s an accurate analogy. Customer experience management (CEM), driven by Big Data, mobile, analytics, social media, and a host of other rapidly changing trends, are fundamentally shifting the game away from everything we knew just a short time ago.

In the midst of so much change, the most important action to take first is to break down the components of change so that a clear marketing strategy can emerge from that understanding.

Top Marketing Trends for 2014

The trends that are changing marketing this year include the following:

1. Highly valuable customer data will go unused.
2. At the same time, marketing will become even more data driven.
3. Analytics will become a very hot skill.
4. CIOs everywhere will cede control over marketing data to the CMO.
5. Actionable models and analytics will steal the show.

Marketing in the Eye of the Storm

Storms aren’t necessarily a bad thing when they bring renewal and fresh business opportunities. For those caught napping, a storm is a bad event that only brings risk of potential failure. Don’t miss the webinar and learn how to make the most of the storm.

This was first posted on the Loyalty Lab Blog and has been lightly edited.