Everything really IS different at #TUCON2012

TIBCO’s TUCON 2012 kicked off this morning with the theme, “Everything is Different.” From the start, the areas of Digital Customer Experience Management, Big Data, Social and Consumerization took center stage, beginning with the opening address by TIBCO CEO Vivek Ranadive.

Vivek talked about how to make the worst of times into the best of times, a reprise of his video discussion found on Forbes. He drew parallels with Dickens’ A Tale of Two Cities opening words: “It was the best of times, it was the worst of times…” This was a great description of where business finds itself today. The key to thriving in these times is to deliver extreme value and to reinvent yourself and your enterprise for the 21st Century, he told the packed event.

While you slept

Global Marketing Head Raj Verma continued with the TIBCO vision that establishes customer experience management as a critical business imperative for every company on the planet. He talked about the switch from analog to digital marketing and what that means to the modern enterprise.

Raj took the audience through the significant expansion of the digital customer experience, from the fact that iPhone sales outpaced the growth of the human population, that 4.7 billion minutes were spent on Facebook and that 22 million hours of video were streamed on Netflix, all while we slept last night.

Before leaving the stage, Raj laid out the TIBCO 2-Second Advantage, the ultimate goal of his event-enabled customer, delivered through automation, events, analytics, cloud and social. He described the TIBCO platform as tightly integrated and loosely coupled…a big advantage for organizations trying to find the right partner to excel during these times.

Man in Black

TIBCO CIO Matt Quinn has always been known as the Man In Black for his affinity for darker clothing. When he appeared on stage dressed entirely in white, the point was truly made…everything really IS different. Quinn explained how real-time offers, social media and mobile applications require a “TIBCO Billion Dollar Back-End”. Quinn explained that real digital customer experience management is about up sell, cross sell, omni channel, 1:1 and personal marketing. These all require a backend infrastructure that is TIBCO’s stock in trade.

He showed the audience that our personal, connected, social world requires a transformation not just in technology, but approach. That everything is different couldn’t be more true when you consider the way automation, events, analytics, cloud and social are changing business at a blistering pace. Quinn described the combination of the right tools as “finding your winning hand,” an appropriate metaphor for a conference in Las Vegas.

Stay tuned for more updates from TUCON 2012 as the week unfolds, and follow on Twitter at #TUCON2012.

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Christopher Taylor